Every human being tends to please, but firstly tries to avoid pain. Yale Fishman, attorney from New York explains that motivation is the crucial element in setting and attaining goals. Almost all high-achievers are marked by a strong motive to achieve. In fact when we want to motivate someone, we want him to go in the direction which suits us, and the best way to achieve this is to provide a framework in which the desired results need to be accomplished. In case there are no visible results, it is time to apply a different, but always right method. A proper method is one that works, while the ability to motivate is a quality trait of successful businessman.
According to Yale Fishman and his Associates - discipline isn’t the key element to achieving goals, and motivation and focus are the foundation of success and achievement. Both internal and external factors stimulate desire and energy in people to be interested in the long run and develop a commitment or an effort to attain a certain goal.
In order to understand the process of motivation, and be able to determine the moment when reward as motivation gives real results, we need to go back to the beginning. When we want someone's behavior to be directed towards meeting this goal, especially when we get to determine the goal, first and foremost we need to answer this person’s basic question "what's in it for me"? Throughout their years in business, Yale Fishman Associates have come to the realization that the best way to motivate people is to satisfy their unmet needs. However, most often these needs are different and difficult to predict, and therefore a reward system is a great way to encourage them towards the desired behavior.
Today there are many theories about the human’s needs and its hierarchy of evolution. Each of these theories or concepts agree on one things, and that is that only when you fulfill some of the lower or smaller needs, you can strive towards satisfying your bigger or higher needs. External motivation requires someone else like a manager, management, or system to motivate us with the help of bonuses, raises, praise, promotion, punishment or criticism. However, Fishman stresses that this external motivation has a limited life span, and it is necessary to be constantly renewed.
Instead, the best and most lasting motivation comes from within, and that I the internal self-motivation. It implies responsibility, freedom of action, development opportunities, interesting work, challenges, and opportunities for advancement. Unlike the external motivation, internal motivation has a long-lasting effect.
